Word On The Street? Mulberry Reigns Supreme

From the studded streets of Camden and the girls in pearls of Chelsea to the eclectic androgyny of Shoreditch, London’s style subcultures are constantly developing and reforming the British fashion scene. As the quintessential British brand, Mulberry’s pieces hit the right note at every stylistic level. These are real bags for real, modern lifestyles. Photographs by Yaniv Edry. Styling by Naomi Miller in partnership with Mulberry.

When asked what sources he focuses on in order to design his collections, Mulberry creative director Johnny Coca replies, “The women who wear Mulberry inspire me: how they carry their bags, how they make them part of their own style, their own lives.” In a similar vein, Vogue will forever consider accessories paramount in the modern-day obsession with “effortless chic”: employing bare essentials for maximum impact. Mulberry’s heritage and craftsmanship will always be admired, and Coca’s forward-thinking vision for both the accessories and the ready to wear is to be applauded.

In this series of street-style shots, Mulberry and Vogue have joined forces in capturing and exploring  how London’s style mavens employ real handbags for real-life style. Some improbable pairings, yes, and some classic alliances, but Vogue  believes these looks will have everyone and every occasion covered – be sure to make some time to marvel at the new bags at Mulberry.com. Bravo Johnny.